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BUILDING BETTER BRANDS

LEAVE A LASTING IMPRESSION

EXPERTISE

Branding

Brand Strategy 

Logo Identity

Messaging & Positioning

Brand Architecture

Voice & Tone

Brand Style Guide

Launch Strategy

Licensing

Licensing Partnerships

Private Label Sourcing

Brand Collaborations

Retail & Brand Partnerships

Product

Seasonal Trends

Category & Product Direction

Ecomm & Retail Merchandising

Product & Line Extensions

Competitive & Retail Analysis

Creative

Website Design & Development 

Photoshoot Development & Execution 

Video Content Creation 

Social Media Content & Strategy 

Media Planning & Buying

MISSION & VISION

INNOVATION

CREATIVITY

COLLABORATION

EMPOWERING
BRANDS

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Mia Rothstein

I am a dynamic and entrepreneurial executive with twenty-four years of experience in the fashion, beauty, and home industries and a proven track record of successfully launching and cultivating thriving lifestyle brands. My expertise spans product development, marketing, and brand building, showcasing a sharp understanding of consumer needs and white space. I thrive in collaborative environments, working closely with teams to inspire innovation and exceed business goals.

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MY APPROACH

I provide a holistic approach to brand development tailored to meet the evolving demands of the digital marketplace.
My strategy integrates all aspects of brand management to lay a strong foundation for growth.

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BRAND 
STRATEGY

A HOLISTIC VISION

We develop clear strategies that are the foundation to success and help craft a fresh narrative into the consumers' hearts and minds. Redefining and owning the conversation.

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BRAND

BUILDING

FINDING THE WHITESPACE

We connect the dots in a highly competitive marketplace and help you gain access to our deep network of partners through design and sales solutions tailored to each relationship.

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TREND & MERCHANDISING

INSPIRED DESIGN

We provide clear and edited direction tailored to your business's specific needs, along with compelling and relevant customer data and market intelligence to inform critical business decisions.

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CONTENT

& CREATIVE

MEMORABLE STORYTELLING

Every brand has a unique voice and story.

Our holistic approach to developing innovative marketing campaigns across media platforms maximizes engagement across all channels and creates a cohesive brand message.

SERVICES

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BRAND PORTFOLIO

 BRAND PARTNERS PAST & PRESENT TO NAME A FEW.

Anne Klein
Badgley Mischka
Body Glove
Bruno Magli
BCBG
Ben Sherman
Buffalo David Bitton
Ellen Tracy
Caribbean Joe

Candie's
Danskin
Playboy
Sealy
Christmas Tree Shops
Mossimo
Material Girl
London Fog
Netflix

THE WORK

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LET'S TALK

©2024 Cherry St Collective

CHERRY ST

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