BUILDING BETTER BRANDS
LEAVE A LASTING IMPRESSION
EXPERTISE
Branding
Brand Strategy
Logo Identity
Messaging & Positioning
Brand Architecture
Voice & Tone
Brand Style Guide
Launch Strategy
Licensing
Licensing Partnerships
Private Label Sourcing
Brand Collaborations
Retail & Brand Partnerships
Product
Seasonal Trends
Category & Product Direction
Ecomm & Retail Merchandising
Product & Line Extensions
Competitive & Retail Analysis
Creative
Website Design & Development
Photoshoot Development & Execution
Video Content Creation
Social Media Content & Strategy
Media Planning & Buying
MISSION & VISION
INNOVATION
CREATIVITY
COLLABORATION
EMPOWERING
BRANDS
Mia Rothstein
I am a dynamic and entrepreneurial executive with twenty-four years of experience in the fashion, beauty, and home industries and a proven track record of successfully launching and cultivating thriving lifestyle brands. My expertise spans product development, marketing, and brand building, showcasing a sharp understanding of consumer needs and white space. I thrive in collaborative environments, working closely with teams to inspire innovation and exceed business goals.
MY APPROACH
I provide a holistic approach to brand development tailored to meet the evolving demands of the digital marketplace.
My strategy integrates all aspects of brand management to lay a strong foundation for growth.
01.
BRAND
STRATEGY
A HOLISTIC VISION
We develop clear strategies that are the foundation to success and help craft a fresh narrative into the consumers' hearts and minds. Redefining and owning the conversation.
02.
BRAND
BUILDING
FINDING THE WHITESPACE
We connect the dots in a highly competitive marketplace and help you gain access to our deep network of partners through design and sales solutions tailored to each relationship.
03.
TREND & MERCHANDISING
INSPIRED DESIGN
We provide clear and edited direction tailored to your business's specific needs, along with compelling and relevant customer data and market intelligence to inform critical business decisions.
04.
CONTENT
& CREATIVE
MEMORABLE STORYTELLING
Every brand has a unique voice and story.
Our holistic approach to developing innovative marketing campaigns across media platforms maximizes engagement across all channels and creates a cohesive brand message.
SERVICES
BRAND PORTFOLIO
BRAND PARTNERS PAST & PRESENT TO NAME A FEW.
Anne Klein
Badgley Mischka
Body Glove
Bruno Magli
BCBG
Ben Sherman
Buffalo David Bitton
Ellen Tracy
Caribbean Joe
Candie's
Danskin
Playboy
Sealy
Christmas Tree Shops
Mossimo
Material Girl
London Fog
Netflix